Diamond Jewelry Buying Guide

Our diamond jewelry is guaranteed to be the best quality available for the price: we sell the same color, clarity and cut grades for about 25% less than the typical "sale" price in a retail jewelry store (and other internet stores).

Remember, rarely will your diamond jewelry under a microscope.

But here is what you would see if you viewed them under 30-power magnification:

This is a J color I3 clarity diamond with a "fair" cut. It looks opaque because there is very little light reflecting through the table. This is a result of both a shallow cut and several cloudy flaws inside the stone. Larger stones like this can look fairly dull.
  This is a G-H color I2 clarity diamond with a "good" cut. It has several flaws and it looks a little dark overall, but there is plenty of light reflecting through the table, and it will show flashes of fire and scintillation when it is moved under a light source.
This is a G-H color I1 clarity diamond with a "very good" cut. It has a flaw (near the top) that would be visible to the naked eye. However, I1 clarity diamonds can be a very good value for the price and G-H color is virtually indistinguishable from the highest grade (D) after the stone is mounted.
  This is a G-H color SI1 clarity diamond with a "very good" cut. It has no flaws visible to the naked eye. It will display a shower of fire, scintillation and brightness when moved under a source of light. Nearly all of the light entering the diamond is reflected back through the table and crown of this diamond.